Case Study

Effective Methods for Client Engagement in GMP & StackAdapt Tech

Helping a German Client Target GMP & StackAdapt Technology Users

Client Overview

More efficient marketing outreach was required, according to a German client. They realized they weren’t getting the desired results by just throwing a wide net. They looked for a more targeted strategy to increase their marketing return on investment, focusing on particular businesses that were perhaps interested in their products. This required locating and getting in touch with companies who were already utilizing specific technology. The customer specifically required a targeted list of businesses that used StackAdapt and GMP, which is probably a reference to Google’s Marketing Platform. Since companies frequently employ these technologies for marketing and promotion, it is likely that the client’s products have something to do with these fields. The client sought to reach a more responsive audience and boost the efficacy of their marketing campaigns by concentrating their outreach on businesses that had already made investments in these channels.

 The Challenge

  • The first thing the customer needed was a certified database of German tech users. This list of companies wasn’t just any list; it had to be current and accurate, guaranteeing that the companies included were situated in Germany and that the contact details were legitimate. Given that inaccurate or out-of-date contact information would waste time and money, the focus on “verified” emphasizes the significance of data quality. This implies that the client was putting dependability first because they had probably dealt with erroneous data in the past.
  • Second, the client had to target StackAdapt and GMP (Google Marketing Platform) users directly. This focused approach suggests a highly developed marketing plan. The client might target a more responsive audience with their messaging and products by concentrating on businesses that are already utilizing these particular technologies. This implies that these users are perfect potential clients because their goods or services probably work with or enhance these platforms. Their marketing efforts are more effective because to this focused strategy.
  • Last but not least, the customer looked for a trustworthy data supplier that could produce precise and superior contacts. This emphasizes how crucial reliability and trust are in a data partner. In addition to being correct at the time of delivery, the client needed to be sure that the information was updated often to preserve its value. This implies that they were searching for a long-term collaborator who could continuously supply trustworthy data to back up their continuing sales and marketing initiatives.

Our Solution For The German Client 

In order to meet the client’s demands, Global Datasys Group compiled and provided a sizable list of 19,000 confirmed contacts of GMP and StackAdapt technology users who were primarily based in Germany. This wasn’t just a list that was bought; it was carefully selected, which means that the information was probably gathered, examined, and verified to guarantee correctness and applicability. The emphasis on “verified” contacts highlights that the data—including phone numbers, email addresses, and other details—was validated for accuracy, providing the client with assurance regarding the data’s dependability. For the client’s marketing outreach, the vast number of contacts offered a sizable pool of possible prospects.

The Results That Have Given To German Client 

  • The client’s ability to establish connections with influential technological decision-makers is evidence of the caliber and focus of the data they received.Effective marketing and sales hinge on connecting with key decision-makers.  A list of individuals with technology purchasing authority enables direct engagement, bypassing gatekeepers and reaching those who approve or influence buying decisions.The effectiveness and efficiency of their outreach initiatives were greatly increased by this direct access.
  • The customer was able to start more focused efforts thanks to Global Datasys Group’s highly relevant prospect list. The client was able to customize their offers and content to appeal to this particular population because the list was only focused on GMP and StackAdapt users. Given that the prospects were already utilizing technology associated with the client’s products, this focused approach raised the possibility of engagement and conversion. A generic marketing strategy probably wouldn’t have worked as well.
  • Eventually, more involvement and a wider market reach resulted from these strengthened ties and focused efforts. The client attracted the interest of a wider segment of their target market by establishing connections with the appropriate decision-makers and delivering pertinent messaging. More leads, more qualified prospects, and eventually more sales possibilities resulted from this improved involvement. The client was better positioned for long-term growth and a larger market share thanks to the enlarged market reach.

 

Ongoing Partnership & Achievements

 

  • By creating technology user lists that are specific to the client’s changing requirements, Global Datasys Group demonstrates its dedication to the client’s ongoing success. Since business needs vary, they provide the option to generate lists according to particular standards, guaranteeing that the customer will always have access to the most pertinent contacts for their advertising and sales initiatives. The client can target certain parts of the technology user market with this tailored strategy, increasing the efficacy of their outreach and lead-generating initiatives.
  • Global Datasys Group places a high priority on data accuracy by making sure that their database is updated on a regular basis. The rapidly evolving technology landscape, with new businesses emerging and established ones adopting new platforms, necessitates constant data updates.  Regular updates ensure the client’s contact lists remain accurate and current, preventing wasted time and resources on obsolete information.
  •  Because it allows the client to continuously engage with active and relevant prospects, this dedication to data quality is essential for long-term success.
  • Lastly, for further projects, Global Datasys Group wants to improve the partnership. One of the main goals is to establish a long-term collaboration founded on mutual success and trust. They establish themselves as a beneficial partner for the client’s continuous growth by continuously providing high-quality data and tailored solutions. The client’s long-term success is further enhanced by this cooperative approach, which guarantees that future data requirements are satisfied effectively and efficiently.

If you’re looking to enhance your marketing and sales efforts by targeting specific technology users, Global Datasys Group can provide the precise data you need. We specialize in curating accurate, up-to-date contact lists of technology users, empowering you to connect with the right decision-makers and drive business growth. Contact Global Datasys Group today to discuss your requirements and discover how our targeted data solutions can help you achieve your business objectives and do follow our LinkedIn page.

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